Cocker Spaniel sitting next to carpet cleaning products with text 'UHH OHH.'

Discover PURE

Your Ultimate Solution for Pet Stains and Odors Experience professional-grade cleaning with all-natural ingredients. Embrace a cleaner, fresher home with PURE, where natural ingredients meet powerful cleaning technology to effortlessly tackle even the toughest pet messes.

Professional-grade cleaning power.

All-natural ingredients for safety.

Effective against tough pet stains.

Leaves your home fresh and clean.

Trusted solution for pet owners.

Offering peace of mind with safe, chemical-free formulas.

Here's 6 Reasons Why PURE is the Perfect Solution for Pet Stains and Odors!

#1

Trusted by Professionals and Homeowners

PURE's powerful formula is trusted by professional carpet cleaners and homeowners. Get the same results in your home with a product designed for heavy-duty use.

Beagle puppy chewing a toy on a carpet with pet stain removal products beside it.
A basset hound sitting next to pet stain and odor removal products and a flashlight.

#2

100% Natural Ingredients

PURE is made with all-natural ingredients, ensuring it's safe for your family and pets. No harsh chemicals, just pure cleaning power.

#3

No Perfumes or Strong Fragrances

Tired of cleaners that leave behind overpowering scents? PURE has a mild, pleasant smell that doesn't linger, making your home smell fresh without the heavy perfumes.

A happy golden retriever with pet cleaning products and a basketball on a carpet.
A small dog standing next to several bottles of pet stain and odor remover and a flashlight.

#4

Safe for People, Pets, & The Environment

You can clean confidently knowing that PURE is safe for everyone in your home, including the environment. It's eco-friendly and free from harmful residues. 

#5

Professional-Grade Cleaning Power

PURE offers the same cleaning power as professional-grade products. Its formula penetrates deep into carpets, furniture, and other surfaces to eliminate tough stains and odors.

Bulldog lying next to pet stain removal products and a flashlight.
Yellow labrador dog lying next to pet stain and odor removal products with a blacklight flashlight.

#6

Comprehensive Cleaning Kit

The Essential Pet Urine Kit includes everything you need for a thorough clean: a 32 oz bottle of PURE, a 16 oz bottle of concentrate (makes 1 gallon), and a UV light for detecting hidden stains.. 

Natural ingredients, powerful tech combat pet messes for a cleaner home. Experience freshness effortlessly with PURE.

Take control of your dog’s gut health by supplementing Petz Park Probiotic into their routine.

The #1 Choice For Dog Owners

PURE is wonderful

Great product, worked just as it said. "I like how the concentrate makes 4 gallons of product. That comes out to about $5 per 32 oz bottle. Saves me a ton of money over time.

-Kimm S.

Wonderful product, easy to use

Wonderful product, easy to use. "It got the urine deep down and removed those icky urine smells. I had to use it a couple of times in some spots, but not a big deal. Thanks for the great product."

- Sharon J.

Would definitely recommend

Works well on kitty’s spots. "My only issue is that I have to treat the spots a couple of times before the odor is gone, which isn’t really hard to do. I think it is a great product."

- Sicily O.

Golden Retriever with pet stain removal products and a small ball on carpet.Bulldog lying beside pet stain removal products and a flashlight.Chihuahua beside pet stain and odor remover products and a black flashlight.A yellow Labrador lying beside pet cleaning products and a flashlight.A happy dog in a car with pet cleaning products displayed in front.'Golden Cocker Spaniel with cleaning products and 'UHH OHH' text overlay.'
Cocker Spaniel sitting near pet urine removal products with 'NO MORE STINK!' slogan.

How It Works

Prepare the solution. Shake well, mix 1 oz of PURE concentrate with 32 oz of water. For heavily soiled areas, mix 2 oz with 32 oz of water.

Apply the solution to the stained area and wait for 15-20 minutes to let it penetrate deep into the carpet backing and pad.

Wipe with a clean cloth or use a carpet cleaning machine to remove the solution.

For heavily soiled areas, use a shop vac or a carpet cleaning machine to rinse the area with water. Repeat until the stain and odor are gone.

Detect hidden stains with the included UV flashlight by scanning the room in darkness. Urine spots will appear yellow/greenish.

Our PURE Products

$0.73 per day

$49.95

16 oz Bottle of Concentrate (Makes 1 gallon of product)

30 days money back guarantee

Best Value

$0.54 per day

$59.95

16 oz Bottle of Concentrate (Makes 1 gallon of product)

32 oz Bottle of Pure

UV Flash LIght

30-days money back guarantee

Frequently Asked Questions

How does PURE work at removing pet urine odor?

If the product does not work for me can I get a refund?

Does PURE work for all different kinds of animal urine?

Is PURE an All Natural product?

Will PURE completely remove all the urine in my carpet?

Will PURE completely remove all the urine in my carpet?

Can I use this product with in my carpet cleaning machine?